Brad’s Brief - Stars vs. Superstars, The Get Rich Tripod, Maker’s Schedule vs. Manager’s Schedule, Becoming Middle Aged, and Writing Your Way To Millions
Yo
The Masters is the best golf tournament of the year.
Everyone thinks being a pro golfer is the best job in the world, but few recognize the sacrifice it takes. I recently watched “Tiger” on HBO, and it is incredible how much time his father spent with him working on the game. It’s all they did.
So, mad respect to all those guys competing this weekend, especially Tiger.
It’s amazing.
Let’s get on with The Brief. 👇
What I’m reading
Maker’s Schedule, Manager’s Schedule
Most powerful people are on the manager's schedule. It's the schedule of command. But there's another way of using time that's common among people who make things, like programmers and writers. They generally prefer to use time in units of half a day at least. You can't write or program well in units of an hour. That's barely enough time to get started.
I have spent years trying to optimize my weekly schedule.
This article resonated with me because it highlights the two distinct types of work I do: managing and creating. Each different kind of work requires a different type of schedule.
For managing, you need to be able to schedule meetings and spend time checking in and providing direction.
For creating, you need long blocks of uninterrupted time.
This article dives into the nuances of each.
One thing that I’ve started doing is clustering meetings in the afternoons and on certain days. This schedule maximizes my uninterrupted time and has helped me stay in a creative mindset while still running a business.
Think about how you could adjust your schedule to get more out of your days.
Become An Owner: The Get Rich Tripod
The best way to create more money is to have money, and use that money to invest in things that bring more money to you. That is how generational wealth is created and the idea of passive income was born. BUT let us say that you were not birthed with a golden spoon (makes two of us). What do you do in the context of let’s say buying a business, doing a deal, investing in something, raising a fund? Which are all the fastest paths to wealth in my opinion.
Of course, becoming an owner of your own business is easy when you have money.
But not everyone has money. The good news is that you don’t HAVE to have money to build wealth and own your own business. But, you are going to have to leverage something else.
You can leverage expertise or time.
What I’m listening to
Writing Your Way To Millions - Sam Parr, Ben Wilson, and Neville Medhora
There were two big takeaways from this podcast for me:
Copywriting is an underrated skill.
The idea of building a compound with your friends is impractical. Try to live in the same neighborhood so that you can walk to each other’s house.
Copywriting sounds like a legal term, but it’s what makes you want to buy something. Neville and Sam are experts at copywriting, and I recommend taking either of their courses on the subject.
Everyone talks about buying land and living with their friends and family on the same property.
But the reality is, that’s impractical.
You need your own space. Neville and Sam live around the corner from each other and argue that this is the best setup, and I agree with them on this.
Please give it a listen.
What I’m watching
A BILLIONAIRE told me how to make a BILLION DOLLARS...here’s my plan...
I learned an interesting new nugget from this YouTube video.
There are stars, and then there are superstars.
To scale any organization, you need three superstars. One is doing customer acquisition, one is doing delivery, and one is doing operations/shared services. If you have those people, that business can grow on its own.
Alex has a fantastic set of videos on YouTube about sales and entrepreneurship. You should spend some time on this channel.
Tweet of the Week
The average male life expectancy of a male in the US is 75 years. I’m officially middle-aged.
Thanks for reading!
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